Disclosure
Ownership and disclosure
The short version
UK Holiday Let Software Directory is operated by the company behind Zugrow, an AI property management system for short-term let operators. Zugrow competes with products listed in this directory, and Zugrow’s own products are listed here too. Nobody pays us and we sell nothing on this site.
Which listings the operator owns
2 of the 49 listings in this directory are products of the operator:
- Zugrow — owned by this site's publisher, listed under property management systems.
- Zugrow Guidebooks — owned by this site's publisher, listed under guest experience.
Each is recorded against exactly the same fields, by exactly the same method, on exactly the same dates as every competitor in its category, and carries a visible ownership banner above the fold on its own page and a marker in every table it appears in.
The rules, and they are enforced in code rather than remembered
- Same template, same fields, same scrutiny. There is one profile template. An owned product cannot get a field a competitor does not get, or skip one a competitor cannot skip.
- Alphabetical position only. Category tables sort by product name. No owned product is promoted, pinned, highlighted or given a badge in a listing.
- Never number one. There is no ranked list on this site, and if one is ever built, an owned product cannot occupy its top position and will render its disclosure inline in the result.
- Nofollow listings; one disclosure exception. Every outbound vendor link in a listing is
rel="nofollow", including Zugrow’s. This ownership page alone carries one followed, branded corporate-family link to Zugrow. No listing gains link equity from being in the directory, so none can be bought. - At most one editorial link per page.Any link to zugrow.com is editorial and never appears in navigation or the footer. The followed link on this page uses the branded anchor “Zugrow”; profile links use the published domain and remain nofollow.
- The disclosure is sitewide, not conditional. The bias in an owned directory also sits in which competitors are listed and omitted — pages that never mention the owner at all. So the ownership line is in the footer of every page, the relationship is in the structured data of every page, and this page is linked from both.
- Corrections are open to everyone equally. A competitor can have its own listing corrected without any relationship with us, and correcting it buys nothing else.
Machine-readable, not just stated
The Organization structured data emitted on every page of this site names the parent organisation, and points publishingPrinciples at the methodology and ownershipFundingInfo at this page. The relationship is therefore readable by search engines and AI systems, not only by readers who scroll. We use a plain Organization type deliberately: this is an owner-operated reference site, not a news publisher, and claiming otherwise in schema would be an overclaim.
Other properties in the same ownership
Named here in plain text so the network is disclosed without interlinking it, which is the honest version of both obligations:
- zugrow.com
- aipmssoftware.com
There are no reciprocal links between these properties, no shared footer, no shared analytics — this site runs none at all — and no shared email list. Each holds its own data under its own privacy notice.
What we do not do
- We do not invent authors. Editorial work is signed corporately as the UK Holiday Let Software Directory editorial team. There are no fabricated personas and no borrowed credentials.
- We take no payment for placement, removal, ordering or a verdict, and there is no advertising or affiliate link on this site today. If that changes, it will be labelled at the point of the link.
- We do not use the directory to route readers to the owner’s product. Directory usefulness is never traded for signups; that trade is precisely how a site like this stops being worth reading.
Name disambiguation
Not affiliated with STR Software, Inc. (strsoftware.com), a US enterprise document-automation company.
Tell us if we are getting this wrong
If anything on this site looks like the ownership tilting the record — a missing competitor, a soft verdict, an ordering that flatters — say so and we will publish the correction. corrections@strsoftware.co.uk
Last reviewed 31 July 2026. See also the methodology.