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Independent · UK · DatedUK Holiday Let Software Directory

An independent, dated record of the software UK short-term let and holiday let operators actually buy — and of what the law requires of them.

Dynamic pricing & revenue management

AirDNA

Last reviewed 28 July 2026 · Verification: public pricing page read in a live browser on 2026-07-28 (server-side fetch is blocked with HTTP 403)

At a glance

Entry price (GBP)
Not published
Price last verified 28 July 2026
UK-based
No
Free trial
Not published

No GBP price list is published. The vendor's published figure is US$0. We do not convert it — the sterling cost depends on your card's exchange rate on the day.

Vendor

www.airdna.co

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Best for

1 property / 2-5 / 6-20 / 21-100

UK signals

The block no global directory publishes: whether the company trades in the UK, whether it bills in sterling, whether it charges VAT and issues a VAT invoice, when its support is actually open in UK time, and where the data sits. Every line is what the vendor publishes, or a record that it does not.
UK-based
No
UK support hours
Not published
Support channels
Not published
UK phone published
No
Billed in GBP
NoAll published prices are in USD; no GBP price list.
UK VAT charged
Not published
VAT invoice provided
Not published
Payment rails
Not published
Data residency
Not published
ICO registration number
Not published
UK case studies published
Not published

Pricing

Verified against the vendor's own published page on 28 July 2026. Figures are reproduced as published — we do not convert currencies or estimate a total.
Pricing model
tiered subscription (per account, not per property), plus a quote-only tier
Pricing published
Yes
Entry price (GBP)
Not published
Quoted inclusive or exclusive of VAT
Not published
At 1 property
Not published
At 5 properties
Not published
At 20 properties
Not published
Booking fee
Not published
Setup fee
Not published
Minimum contract (months)
Not published
Free plan
Yes
Price last verified
28 July 2026Source
AirDNA: published plans as recorded on 28 July 2026.
PlanPublished priceScope
FreeNot publishedNot published
ResearchNot publishedNot published
HostNot publishedNot published
Property ManagerLet's Talk - quote-onlyNot published

Features verified

Built in dynamic pricing
Not published
Built in dynamic pricing note
NOT VERIFIED. No automated rate-setting or rate write-back product appears on the vendor's pricing page as at 2026-07-28. The Host plan does include a 'Competitor Rate Calendar'. Do not publish a claim that AirDNA sets or pushes nightly prices without a separate primary-source check of its 'Smart Rates' product.
Market data
Yes
Revenue calculator
Yes
Competitor rate calendar
Yes
Performance benchmarking
Yes

Developer access

Public API
Not publishedAn enterprise/API offering is widely referenced but was not verified on the vendor site this session.

Company identity

Recorded from the vendor's own pages and, where a company number was findable, from Companies House.
Legal entity
Not published
Companies House number
Not published
Founded
Not published
Head office
Not published
Ownership
Not published
Employees
Not published
Status
active

Our verdict

AirDNA is a market-data subscription that UK operators buy for a different job than the rest of this category: sizing a market, setting a base rate and sanity-checking an acquisition, rather than pushing nightly prices to Airbnb. Pricing is published and the annual discount is steep. Research is $125 a month billed monthly, or $34 a month billed at $400 a year. Host is $150 monthly, or $50 a month billed at $600. There is a genuinely free forever tier with a limited revenue calculator and limited market insights, and a quote-only Property Manager plan for portfolios of six or more. One detail matters for UK readers: the Host plan bundles property management software described as powered by Uplisting, including three listings and valued by AirDNA at $1,200 - and Uplisting is UK-built, so a small UK operator on the Host plan is effectively getting a UK PMS included. UK coverage is inherent to the dataset rather than a UK-specific product; there is no GBP price list, no published UK VAT position and no published UK support hours. We could not verify from the pricing page that AirDNA sells an automated rate-setting product that writes prices back to channels. Treat it as data and rate guidance, not as a replacement for PriceLabs, Beyond, Wheelhouse or DPGO.

Written by The UK Holiday Let Software Directory editorial team. Nobody paid for this and nobody reviewed it before publication except us.

Third-party scores

Cited as text with the source and the date we pulled it. We do not mark these up as our own rating, and we publish no first-party reviews until we have real, verified users.

Not pulled this session.

How this listing was checked

Verification method
public pricing page read in a live browser on 2026-07-28 (server-side fetch is blocked with HTTP 403)
Verified
28 July 2026
Last reviewed
28 July 2026
Publisher relationship
none

Sources

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